Seera and Experience hub inks deal for GCC

Seera Group signed an exclusive GCC partnership with Experience Hub, a subsidiary of Miral and the trade and promotion arm of Yas Island Abu Dhabi, one of the fastest growing leisure and entertainment destinations globally. The agreement will see the two entities work together to train Seera’s agents and sales associates on the iconic attractions in the UAE capital city and drive further visitations from Kuwait and the Kingdom of Saudi Arabia. A comprehensive calendar of virtual training activities has been lined-up to cover the various attractions on Yas Island Abu Dhabi, enabling Seera to promote these destinations further to its consumer travel customer base.

Another initiative by Seera Group to foster strong industry linkages to support the recovery of the travel and tourism sector, the partnership is expected to drive stronger visitor footfalls to Abu Dhabi from Saudi Arabia and Kuwait.

Muzzammil Ahussain, EVP of Consumer Travel at Seera Group, said, “Abu Dhabi is one of the fast-growing destinations of choice for visitors from Saudi Arabia and Kuwait. Through our partnership with Experience Hub, we are offering our sales associates and travel agents more insights into the diverse aspects of Yas Island. As we prepare for travel and tourism activity to reopen and flourish, such virtual training programmes will not only keep our teams motivated but also accelerate the sector’s growth.”

Liam Findlay, General Manager of Experience Hub, said: “The GCC is a key source market for Yas Island and our first priority in welcoming back international visitors to the destination. Our aim at Experience Hub is to forge deeper relationships with our partners through collaboration and resource-sharing so that together we can rebuild consumer confidence and foster growth of the travel industry. We look forward to working with Seera to welcome back guests from Saudi Arabia and Kuwait.”