Ras Al Khaimah Tourism Development Authority (RAKTDA) and the International Congress and Convention Association (ICCA) will host a dedicated ‘Meetings Intelligence Workshop’ to strengthen the UAE’s position in the international meetings market. Taking place in Ras Al Khaimah at the Double Tree Hilton Hotel on March 1 and 2, 2020, the event forms part of an ongoing partnership between Ras Al Khaimah Tourism Development Authority and the ICCA to address the increasing competition stemming from the shift of the international meetings market to the Middle East.
Specially designed for meetings suppliers and industry professionals, the workshop will address the bidding process and business development opportunities for association meetings and will host interactive sessions with recognised international stakeholders to share expertise, best practice and knowledge. Focus will be placed on subjects such as customer insights and successful bidding processes, with representatives from Spain, the UAE, Egypt, Oman and Saudi Arabia, including Convention Bureaus, Convention & Exhibition Centres, PCOs and DMCs, participating in the workshop. This will be complemented by a panel discussion for up to 40 guests with key stakeholders in the region.
Raki Phillips, CEO of Ras Al Khaimah Tourism, comments, “The common objective of the workshop is to share knowledge, address challenges and learn best practices with meetings management professionals. Participants and speakers are those looking to deepen their knowledge of association meetings and are interested in high-level education with a chance to network with leading PCOs from all over the world.”