Oman marks a grand opening at ATM with a focus on innovation, sustainability and human resources

Sultanate of Oman being a key participant at the Arabian Travel Market (ATM) officially opened their stand spearheaded by His Excellency Azzan bin Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism, the Oman delegation included 14 companies, institutions, and establishments of the Omani tourism sector. The exhibition, which runs from May 9th to 12th witnessed the launch of Oman’s new pavilion, as well as Oman Tourism Forum 2022. The Forum will oversee participation of over 1,500 exhibitors representing 112 tourist destinations around the world, with over 20,000 visitors specialized in the tourism sector.

In a statement commenting on the participation of the Sultanate of Oman, His Excellency Azzan bin Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism said, “ATM is an important platform for the Ministry and the Omani tourism sector institutions to showcase its latest developments and projects, especially as we prepare to welcome the Khareef season soon.”

His Excellency added, “The intensive business programs and official meetings serves as a catalyst for Ministry, and the Omani institutions and companies to learn, discover and grow from global markets. The Omani tourism sector institutions are keen to introduce and promote their products, offers and services at such specialized international exhibitions.”

His Excellency, The Undersecretary of the Ministry of Heritage and Tourism also emphasized the launch of the Oman Tourism Forum 2022, set to begin on 10th May – Tuesday. He stressed the importance of such specialized global forums that attracts senior speakers, decision-makers, participants, investors and important stakeholders in the global tourism industry.

The forum is organized in cooperation between the Ministry of Heritage and Tourism Oman and the Chinese Forum for International Investment, in partnership with China Travel Online. It aims to introduce and promote unique tourism features, experiences and patterns from the Sultanate and the Chinese market.

His Excellency, The Undersecretary of the Ministry of Heritage and Tourism, also inaugurated the Sultanate of Oman’s pavilion, which extend over an area of 200 square meters and includes the main council, the tourist information center, a meeting room, two reception offices, a hospitality tent, in addition to 14 kiosks for the participating Omani tourism sector institutions. These include the Dhofar Municipality Group, Oman Commerce and Industry (Buraimi Governorate Branch), InterContinental Oman Hotels, Wafra Tourism, Barcelo Resorts and Hotels, Desert Adventures Tourism, Atana Omran Hotels, Kempinski Hotel Muscat, Bahwan Travel, Misk Al Mouj Muscat Hotel, Radisson Hotel Group, Salam Air, Digital Platform Visit Oman, and Shangri-La Barr Al Jissah Resort, Muscat.

According to the latest specialized reports published by BNC Network, it is expected that hotel contracts worth $4.5 billion will be awarded to Gulf Cooperation Council (GCC) countries during the current year 2022, which represents an annual growth of 16%. With tourism and hospitality sector set for a boisterous growth, Oman is all set to tap the market with its set of innovations and unique projects.