Dubai’s Department of Tourism and Commerce Marketing (D TCM) unveiled new Desert Tour & Camp Regulations aimed at further elevating the popular Dubai desert experience to best-in-class standards. As part of the initiative, Dubai Tourism has established quality benchmarks for all desert tour operators, including those managing outdoor, cultural and hospitality activities.
Operators will be evaluated on a number of categories including, visitor experience, health and safety, insurance coverage, marketing and advertising as well as transport and logistics. The new Regulations will also focus on the implementation of environmentally sustainable practices. By empowering operators to improve their services and provide detailed information on the activities included in their packages, Dubai Tourism aims to position the Dubai desert tour industry as a safe, authentic and dynamic extension of the destination experience. The new Regulations will come into effect in three months’ time giving the industry a sufficient window to adopt the standards.