McArthurGlen has concluded its 2025 Partner of the Year Awards in the United Arab Emirates, hosting the celebration in a vibrant open-air setting that reflected the destination’s lifestyle appeal. The event recognised key collaborators who delivered outstanding results in driving visitor growth and enhancing the outlet retail experience. Tour operators, travel planners and service partners were honoured for innovative campaigns, bespoke shopping itineraries and premium guest support that attracted high-value regional and international shoppers. McArthurGlen underscored how curated transport solutions, multilingual assistance and seamless retail integration into leisure programmes helped increase footfall and dwell time. Senior executives highlighted that strategic partnerships remain central to positioning outlet shopping as a must-visit tourism component. The open-air awards evening symbolised transparency, collaboration and shared success, reinforcing the UAE’s reputation as a global shopping hub where retail, tourism and hospitality come together to create value-led luxury experiences.
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