Marriott Bonvoy mobile app refreshed for more personalised experience

Marriott Bonvoy has released a redesigned, more intuitive version of its mobile app in anticipation of increased desire and demand for travel later this year. As a part of the refresh, members residing or visiting the UAE can access a QR code in the app that can be scanned at select on-property restaurants to earn and redeem points for food and beverage purchases. The programme also announced that the app will be available in Arabic from August. As the centerpiece of the company’s mobile-first mindset, the Marriott Bonvoy app ensures guests receive the best available rate; enjoy programme benefits such as exclusive member rates and accruing points for stays; and enables members to customise their experience.

“The pandemic has accelerated the trend of digitalisation in the travel sector.  Digital platforms, which have long been the preferred source of content and commerce for Millennials and Gen-Z, will increasingly become a source of both inspiration and sales embraced by all generations. The enhanced Marriott Bonvoy Mobile app is a must-have travel companion. It simplifies the travel planning process, allows for a frictionless experience before and during your stay and gets smarter the more you interact with it,” said Neal Jones, Chief Sales & Marketing Officer, Marriott International, Europe, Middle East & Africa. “The Marriott Bonvoy Mobile app offers travellers access to so much, whether it is the breadth of our global portfolio of 7,500 hotels among our 30 brands or home rentals, to destination experiences and customisable content for travel inspiration. Through tailored offers, members can learn how to earn hundreds of thousands of points just by booking stays, booking a Day Pass to work from a hotel or going about their daily lives.”