As part of its strategy to proactively reach out and welcome travellers from the Middle East region, Japan National Tourism Organisation (JNTO) in collaboration with Cathy Pacific has launched “Journey to Japan” packages. These packages come just in time as part of the new visa waiver programme which allows UAE Nationals to have visa free entry to Japan. Curated exclusively to highlight country’s unique heritage, modern pop culture, luxury experiences, tax free shopping and Japan’s traditional ‘washoku’ cuisine, “Journey to Japan” packages allows travellers to enjoy the nature and culture the country has to offer.
In three years since 2013, the number of international visitors to Japan has more than doubled, resulting in over 24 million visitors travelling to Japan in 2016 compared to the 10.3 million experienced in 2013. 2016 also marks first time Japan has welcomed more than 20 million visitors in one year. Having achieved this milestone result, the target of welcoming 40 million visitors before the country hosts the Tokyo Olympic Games in 2020 seems an ever more realisable goal for the Japanese tourism industry.
Ms. Akiko Yoshida, Executive Vice President of JNTO, says, “Japan offers plethora of unique cultural experiences in a cosmopolitan setting. Unique not only to region but also by seasons, there is always something new to be discovered in Japan. The “Journey to Japan” packages are crafted in such a manner to make the best of Japan’s many offering.”