Global Travel and Tourism, one of the leading travel agencies in the Kingdom of Bahrain, has signed an exclusive multi-year agreement with Sabre Corporation to continue use of its innovative technology and platform to manage travel. Under this agreement, Global Travel will continue to access Sabre’s portfolio of innovative technology and its intelligent platform Sabre Red 360, allowing it to harness more data, content and flexibility to differentiate its offering, compete more effectively and grow faster in the region.
“As a key customer for Sabre for more than a decade, we’re thrilled to continue to support the future growth and plans of Global Travel,” said Abdul Razzaq-Iyer, Vice President, Sabre Travel Network Middle East. “We are constantly evolving our technology, enabling us to offer agencies faster innovation and more flexible solutions infused with data-driven insights.”
Online travel is growing significantly in the Middle East driven by high adoption for consumer technologies and high expectations from the travel players. Studies indicate that online travel bookings represent approximately 32 per cent of the overall ME travel market and this is projected to reach 40 percent by 2021.
“We are delighted to renew our long-standing partnership with Sabre to support our plans to enter the online space,” said Suhaib Kidwai, CEO, Global Travel and Tours. “We have enjoyed a very successful long-standing partnership with Sabre and now it’s time to extend this privilege to use their global expertise to establish our online presence in the region. We are sure Sabre is the right partner to lead us through this transition and trust that it has the technology, expertise and the right team to make this happen.”