Etihad Airways is the first airline in the region to offer fully-automated credit card installment plans in partnership with PayFort, an online payment service provider in the Arab region. The initiative allows Etihad Airways to offer consumers who book directly via Etihad.com that range from three to 60 months. 17 of the region’s leading banks are taking part in the programme.
Justin Warby, Vice President Digital Strategy and Innovation, Etihad Airways, said: “Etihad is committed to continually enhancing the travel experience by providing greater choice and flexibility to our guests while ensuring we make it as easy and secure as possible to transact through our direct channels, including Etihad.com. By partnering with PayFort we’re able to offer fully automated, best in class technology solutions provided by the industry leaders. We’re taking a global outlook and bringing best practice to the region. ”
With over 20 payment methods available on its website, Etihad Airways offers diverse payment solutions to meet both global and local needs. Warby said this initiative was designed to assist low to medium income travellers and families by empowering them with the ability to book travel without the burden of having to pay for it up front. Etihad Airways created its specialised Digital Transformation & Innovation team as an in-house research, development solution delivery programme to lead the airline’s digital transformation. Its mission is to turn Etihad Airways into the industry’s leading, integrated airline capable of harnessing emerging technologies and capabilities, big data and innovation to create a product and service offering unique to the individual passenger.