Emaar Hospitality embarks on digital transformation

emarIn partnership with Accenture Strategy, Emaar Hospitality Group has unveiled three new projects for digitalisation that will leverage the Internet of Things and Artificial Intelligence to promote organisation-wide digital innovation and enhance guest experience. Olivier Harnisch, Chief Executive Officer, Emaar Hospitality Group, said, “The three new projects will position us a leading digital player in the hospitality sector, underpinned by our commitment to maximising the guest experience by drawing on the power of data to do our work better and more efficiently.”
The new projects cover the digital transformation of Emaar Hospitality Group, which has three brands – Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels – as well as Emaar Leisure Group assets and Lifestyle Dining outlets. Using its innovation and design capabilities, as well as its global expertise in the travel and hospitality sector, Accenture will help design and build new capabilities aimed at improving guest satisfaction.
Alexis Lecanuet, Managing Director and Products Lead for Accenture in the Middle East and Turkey said, “To keep up with the demands of an increasingly tech savvy clientele, hoteliers have to think of innovative ways to reinvent the entire guest experience—even from the time before they book through to after check out.”