Dubai Tourism in discussion with Alipay to create a cashless destination for Chinese tourists

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is strengthening its bilateral ties with the China market by endorsing Alipay, a mobile payment and lifestyle platform, through a series of activations and promotions during the upcoming Chinese New Year. The inaugural campaign, launched to mark Dubai’s growing popularity among Chinese tourists and Alipay’s continuous efforts to connect them with overseas merchants, will take place annually across the city with the goal to transform the emirate into a cashless destination for Chinese travellers. As part of the ongoing partnership, Dubai Tourism will continue to amplify Alipay’s prominent role in the market to bring further awareness to the industry’s network of stakeholders, facilitating future collaborations with a wide range of retail partners. Underlining the remarkable growth and the importance of tourism from China to the emirate, the city welcomed 779,000 visitors between January and November 2018, representing a 12 per cent increase on the year before.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said, “Our ongoing partnership with Alipay is testament to our commitment to providing seamless payment and travel experiences to our guests, and is underpinned by the emirate’s China Readiness Strategy with the shared goal of further enhancing the visitor experience of Chinese tourists in Dubai.”
Li Wang, Director, Alipay, said, “Chinese New Year is the most important holiday for the Chinese as well as the biggest campaign for Alipay. We are keen to work with Dubai Tourism to provide seamless payment and travel experiences to Chinese tourists. Together with our partners in Dubai, we are committed to create value for merchants and retailers in Dubai, better connecting them with Chinese tourists.”