Cultural Tourism Middle East 2016 to boost tourism

cultural-tourism-1In partnership with Architectural Heritage Society and IQPC the Cultural Tourism Middle East 2016 was held at Al Murooj Rotana. This brought together high level officials from the Tourism, Cultural Development & Antiquities, Heritage & Arts, Cultural Activities, and Architectural Heritage community to showcase their latest developments and discuss ideas and strategies to boost tourism through culture, heritage, arts and festivals. In the opening remarks by Yousuf Lootah, Executive Director, Dubai Tourism Development and Investments, stated that many initiatives are underway to establish Dubai as a cultural hub with the opening of the Dubai Opera and other culturally important and interesting programmes. In order to build towards making Dubai a cultural hub currently steps are being taken by Dubai Tourism to focus on sustainable tourism.

Some of the key areas covered at the event included how the region is setting a foundation to support the expected doubling of tourist arrivals over the next few years in light of the economic downturn, The role cultural tourism play in economic  transformation in a mission to diversify economy, the needs to boost cultural and societal awareness, how the region could make use of their cultural assets to improve their tourism performance, and how  cultural tourism strengthens cultural understanding and perception of the Arab world.