Cleartrip has officially launched a website in Arabic to support its GCC market expansion efforts and provide users in the region with localized browsing and booking capability. The new website includes content and promotions relevant for Arabic-speaking audiences and comes with a host of useful features, tools and functionalities designed to allow travellers to more easily make and manage reservations. There are also exciting offers and benefits displayed on the website which the users can make use of when booking online through Cleartrip. Cleartrip’s website experienced a 30% increase in traffic from mobile devices during the first week of Ramadan, and the launch of a dedicated website in Arabic is expected to further accelerate bookings. Innovations in payment security, along with the launch of new government initiatives in the UAE and the proliferation of e-commerce startups, have increased consumer trust in online payments. This, in turn, is expanding the market opportunity for Cleartrip.