Tourism Breaking News
Arabian Travel Market (ATM) hosted the first digital ATM Advisory Board meeting with the impact of the COVID-19 pandemic on the tourism and hospitality industry dominating the discussion. The Board will continue to provide guidance on industry themes, challenges, growth opportunities and future strategies in the Middle East travel and tourism sector, however, this will now be set against a backdrop of COVID-19 and how the industry can adapt to the ‘new norm’.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “The Advisory Board is a cross section of industry leaders who provide an insight based on firsthand experience of the trends impacting the tourism industry. Their knowledge ensures ATM continues to act as a voice for the industry by providing support and direction during these difficult times. The COVID-19 pandemic has brought the travel and tourism industry, like many others, to a halt, with very little indication of when the recovery will begin. It is therefore imperative we continue to listen and understand where we are as an industry, what the future could potentially look like and what we can do to work together to aid the recovery when it comes. ATM continues to play a crucial role in supporting the industry to achieve this.”
The meeting addressed the impact of COVID-19 will have on the international trade show arena through discussions focused on the key learnings from businesses during the pandemic and the resulting changes to the industry. It also provided an insight into the ‘new normal’ for the tourism industry, and the approach to dealing with new social distancing measures, reliance on domestic tourism and the impact of airline restrictions.
