Celebrating its 25th year, the Arabian Travel Market press conference has kicked off amidst a crowd of local and international media at the Address Boulevard Dubai . Simon Press, Director Reed Exhibitions for ATM and WTM stated that this year they expect over 40,000 visitors and 2,500 exhibitors from over 100 countries at the event. Issam Kaim, CEO, DTCM reiterated their efforts to attract more travellers to the destination by various programmes implemented with their partners and stakeholders to enable 20 million visitors by 2020 and beyond. The latest news shared from DTCM and Emirates was the plan to introduce a transit visa package to those who travel to different destinations via Dubai. Olivier Harnisch, CEO, Emaar Hospitality Group shared the latest trends seen in the region and the introduction of a unique brand aimed at the millennials who would spend less time in the hotel room but more time on other activities of entertainment and leisure. This supports the overall vision of Dubai tourism to further go ahead with their 2020 strategy to attract the type of clientele they seek.