Amadeus to support Sharaf Travel for digital transformation

Sharaf Travel and Amadeus GulfAmadeus has entered into a partnership with Sharaf Travel for end-to-end automation throughout its business operations. Set to go live from April 2018, Amadeus will assist the travel company to focus its business on online success, using the latest Amadeus web services and mobile traveller products. All Amadeus solutions will be adopted across Sharaf Travel’s UAE and Oman operations.
Jayaram, Managing Director, Sharaf Travel, said, “Automation will enhance our business offerings and help us to better serve our customers. Amadeus was a natural choice for this transformation for its strong portfolio of solutions that are ideal for our needs.”
This partnership will enable the best-in-class offerings to Amadeus’ customers and streamlined services that will boost the company’s competitive edge. Using the latest generation of travel technology, Amadeus Web Services offer Sharaf Travel unparalleled connectivity to the entire range of Amadeus content all from a single point of access, supporting easily-customised travel booking applications. With Amadeus Mobile Traveller, Sharaf Travel will also be able to stay connected to its customers 24/7, providing them with a 360° travel experience wherever they might be in the world.
Graham Nichols, Managing Director, Amadeus Gulf, said, “Our technology-driven solutions enable our customers to benefit from cutting-edge innovations that streamline travel agency processes.”