Al Safeer Travel and Tours inks deal with Sabre

Al Safeer Travel, one of the leading travel agencies in the Kingdom of Bahrain, has signed an exclusive multi-year agreement with Sabre Corporation, to continue to use its technology to manage travel. Under this agreement, Al Safeer Travel will continue to access Sabre’s intelligent platform, Sabre Red 360, allowing it to bring a higher degree of data, content and flexibility to differentiate its offering, compete more effectively and grow faster in the region.  It will also provide rich and competitive content access for Sabre’s marketplace of more than 400 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car and cruise providers, giving Al Safeer Travel the opportunity to sell personalised travel packages from suppliers all over the world.

“Sabre and Al Safeer Travel have enjoyed more than 20 years of a successful strategic partnership, which has enabled Al Safeer Travel to evolve into a leading travel company in the region,” said Abdul-Razzaq Iyer, Vice President, Sabre Travel Network Middle East.

Jamal Al Asoomi, General Manager, Al Safeer Travel and Tours, said, “We are working with Sabre to recruit new capabilities in mobile, data analytics and online travel to help us extend our reach to new customers and markets – and are looking forward to another decade of success.”