Abu Dhabi tourism conducts roadshows in Chengdu, Shenzhen and Beijing

A tourism delegation led by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) visited three major cities in China to help boost awareness about the emirate as a holiday destination for Chinese travellers. The delegation, which included Etihad Airways, hotels, attractions and tour operators, visited Chengdu on September 16, followed by Shenzhen on September 18 and finally Beijing on September 20, for the annual roadshow.

China has become one of the largest international source markets for Abu Dhabi hotel guests, with the emirate welcoming 401,316 Chinese hotel guests in 2018.  June 2019 figures reveal a 21.8 per cent increase, year-to-date, in visitors from China compared to 2018, with the first six months of 2019 having already seen 209,000 Chinese visit the emirate. The Department is targeting 600,000 Chinese hotel guests a year by 2021.

Several tourist attractions and hotels across the emirate have already received the China Tourism Academy’s Welcome Chinese Certification, awarded to destinations offering high quality services to Chinese visitors, including Mandarin-speaking staff, while recent legislation now allows Chinese visitors to receive a visa-on-arrival at Abu Dhabi International Airport making the process of staying in Abu Dhabi even easier. Many leading destinations and hotels across Abu Dhabi also now accept China Union Pay bank cards, making it easier for Chinese tourists to stay and travel.

Saeed Rashed Al Saeed, Destination Marketing Department at DCT Abu Dhabi, said, “This year, we educated local agents as to how the emirate caters to different styles of tourism; for example, both Free Independent Travel and Group Inclusive Tours are rapidly growing in popularity in China. We look forward to further promoting Abu Dhabi’s unique offerings and cultural experiences, packaged to appeal to all types of Chinese visitors.”