7th edition of Sharjah Hospitality Forum to explore tourism challenges

Sharjah Commerce and Tourism Development Authority (SCTDA) announced that it will organize the Sharjah Hospitality Forum (SHF) on November 16, 2020, under the patronage of His Highness Sheikh Sultan bin Mohammad Al Qasimi, Crown Prince and Deputy Ruler of Sharjah and Chairman of Sharjah Executive Council. Discussions at the event are expected to showcase the latest developments in Sharjah’s tourism sector amid current challenges as well as explore ways to accelerate the sector’s recovery and achieve growth. For the first time ever, the 7th edition of SHF will be held through virtual channels and video conferencing technologies, in line with the precautionary measures adopted to ensure public safety.

H.E. Al Qasimi commented, “This edition is of particular importance because of the current global situation as the event provides us with the opportunity to discuss topics of interest to all stakeholders, employees and investors in the sector, exchanging information as well as proposing solutions from high-profile experts, decision-makers and pioneers in the tourism and hospitality markets from the local and international arena.”

Al Midfa concluded, “SCTDA has been constantly working to enhance the safety and security of the tourism experience and hospitality services in the emirate and facilitate the arrival of tourists and guests while adhering to established preventive measures. In pursuit of this aim, the authority has launched a number of initiatives and partnerships such as the ‘Sharjah Safe for Tourism Stamp’, which helps ensure compliance of best health practices in the tourism sector. We also promote the ‘Safe Travels’ stamp, a label which indicates that tourism facilities meet the international health, hygiene and safety standards within the industry.”