31st edition of Dubai Shopping Festival kicks off with a spectacular events and experiences

The world’s longest-running annual retail celebration of its kind, the Dubai Shopping Festival (DSF) commenced with an unforgettable opening weekend, the DSF extravaganza running until 11 January 2026 will transform Dubai into a vibrant hub of shopping deals, raffles, and immersive entertainment, drawing millions of visitors across the globe to experience the city’s unmatched blend of retail innovation, culture, and global flair. The opening weekend promises high-energy concerts, captivating family entertainment, and cutting-edge visual displays, setting the tone for a 38-day season of wonder, excitement and family entertainment.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, part of the Dubai Department of Economy and Tourism (DET), said: “DSF’s 31st edition embodies Dubai’s spirit of excellence, innovation and diversity, celebrating our community while driving economic and cultural growth. It not only marks a major milestone for the festival but also reaffirms the aspiration of our visionary leadership to make Dubai the world’s best city to visit, live and work in. With electrifying performances from international artists set to spearhead DSF’s opening weekend, along with pioneering drone and pyro displays, we are igniting an entire season of shared memories and unparalleled opportunities for residents and visitors from around the world.”

Adding style and glamour to the weekend, Bollywood star Nora Fatehi will dazzle audiences at e& DSF Nights, the daily celebrations that will be held at Dubai Festival City Mall. Famed for her high-energy dance performances and infectious rhythms, Fatehi’s live show will take place on 6 December 2025 at the mall’s scenic Festival Bay. The venue will also showcase stunning fireworks at 8.30 pm, promising an evening that radiates cultural vibrancy and celebration.

A Canadian-Moroccan actress, dancer, and global sensation, Fatehi has captivated audiences worldwide with her electrifying performances, from Bollywood blockbusters to viral hits like Dilbar and Garmi. Renowned for her precision, charisma, and unmatched dance artistry, Fatehi is set to deliver a spectacular stage performance.

As part of the broader e& DSF Nights series, the event will feature interactive zones, waterfront attractions, and free public installations, creating an inclusive and unforgettable experience for all ages.
Hatta mountain experiences

DSF will also feature an exciting and immersive mountain experience at Hatta Wadi Hub for the second year in a row, featuring Candlelight Concerts by Fever, Dinner in the Sky, and the Roxy Dome Cinema.